Premium Membership Services

  • Enhanced and customized services designed for STEP Regular Members
  • New services tailored to Regular Members who are currently involved in export, have the product or service offerings, resources, and commitment to pursue international markets
  • Service offering is ideal for medium to large exporters who are aggressively seeking new business
  • Suite of customized premium membership services available at an additional fee to current annual sales membership service level offering

Premium Membership Benefits

  • Annual STEP Premium Member Service Summary
  • Corporate Advertising Offer - Global Ventures - STEP’s Premier Exporting Magazine (Minimum of a ¼ page advertisement - 1x placement - valued at $905.00. Option to purchase increased advertising coverage at agreed upon additional rates)
  • Customized Market Research Reports - Secondary Research  (Additional 50 hours/year to a total maximum of 100 hours/year with fees applicable thereafter)
  • Dedicated Senior Sector Account Manager - Expert Advice and Guidance with Senior Staff
  • Enhanced Qualification of Primary Prospect Leads - Market Research Reports*
  • Enhanced Strategy Assessment - Market Research Reports
  • Expanded Market Access Program - MAP (Includes member’s new business development in current/prospective markets outside of trade shows. Increased to up to three (3) applications for a total maximum of $6000/year)*
  • Expanded Incoming Buyer Funding Program  (Includes One (1) application per year to a maximum of $1000 to offset travel costs of bringing a buyer in to meet with a STEP member)
  • Priority Invitations to STEP Missions and Events
  • Pro-active Market Representation - STEP Business Development Missions
  • STEP Biennial Trade Conference - One (1) Complimentary Registration*
  • STEP CEO Exporting Roundtable Annual Event - One (1) Complimentary Registration*
  • STEP Annual Global Economy Forecast - Two (2) Complimentary Registrations/Reserved Seating*   
  • “STEP’ing Out” Service - International Business Trip Itinerary Planning

* Subject to availability.

To obtain a copy of the Membership Fee Schedule, please click here.

Premium Membership - Market Intelligence Service

In addition to and in some services, as a maximum to the basic membership service level offering, the STEP Premium Membership includes:

  • Customized Market Research Reports - Secondary Research - Total maximum of 100 hours/year with fees applicable thereafter.
  • Enhanced Qualification of Primary Prospect Leads - Market Research Reports.* When applicable, the MI unit will work with the member to identify areas of further qualification of prospects that will involve STEP directly contacting the top 5 - 10 identified prospects to provide enhanced qualification of those prospects.  Service is subject to restrictions including but not limited to language availability and acceptance of the call by the prospect.
  • Enhanced Strategy Assessment  - Market Research Reports will be delivered to Premium Membership members including a distinct section within the report where both the Director of Market Intelligence and relevant trade staff provide a recommendation on market strategy, based on the information collected within the report and STEP’s working knowledge of the member.

Premium Membership - Market Access Program (MAP)

STEP Premium Members who qualify under the STEP Market Access Program (MAP) program eligibility and funding criteria, are allowed to submit up to three (3) funding applications to a total maximum reimbursement of $6,000 per year. *

Expanded criteria/activities may include attendance at trade shows, business meetings, and industry conferences (must have a defined sales/marketing component) in current and prospective markets.  Members must also demonstrate how these market development activities represent new or incremental sales.

*Subject to Availability

STEP MAP Application Form - Fillable Format
STEP MAP Application Form
STEP MAP Application Guide
STEP MAP Evaluation Form

STEP MAP Evaluation Form - Fillable Format

Premium Membership - Incoming Buyer Funding Service

As a Premium Membership benefit, STEP members who are able to demonstrate new business opportunities by inviting a buyer to Saskatchewan, will be eligible to apply under the Premium Member Incoming Buyer Program. The program provides a non-repayable annual contribution of up to $1,000 (per STEP Premium Membership) to offset the costs of inviting a qualified buyer/partner.  The STEP Premium Member/Applicant will be responsible for 100% of all other costs of the visit. This program is geared toward assisting in the development of new business opportunities to meet export business development goals and to enhance revenue generation potential. The program is also an opportunity to introduce new buyers and prospective business partners to the region. 

STEP Premium Member Incoming Buyer Funding Program - Application - Fillable Format
STEP Premium Member Incoming Buyer Funding Program - Application

STEP Premium Member Incoming Buyer Funding Program - Criteria
STEP Premium Member Incoming Buyer Funding Program - Evaluation Form

Premium Membership - "STEP'ing Out" Service - International Business Trip Planning Service

Service Concept: 

A business development service organized by STEP for individual STEP members whereby STEP essentially provides a business trip planning service.  This service is built around the same idea and concepts already established for trade missions without STEP personnel being directly involved in the travel component of the trip.  Staff will work with the STEP member to choose a market, assist them in various aspects of the travel and business program, and the member will carry out the business trip suitable to his own timing. The exporters’ responsibility is to travel to the desired market and call on pre-qualified prospects.  STEP’s efforts enable the member to focus the effort on the sales of that companies’ own products or services.  

Service Offered:

The team of STEP Trade Development professionals will:

Meet with the STEP Member to Determine the Target Market 

STEP will meet with your company to advise on the selection of the target market (geographical and industry).  The STEP Market Intelligence service may be called on to undertake the necessary market research to determine which market should be selected.  This could also include a review of the suitability of the product and relevant regulations (i.e. labeling, certifications, etc.) for the target market.

Clarify Objectives - Defining the Objective of Business Travel

Companies may elect to visit the market solely for research purposes such as gathering information on the market, competitors, etc.  If they are ready and committed to move beyond this stage, STEP will work with the member to develop an implementation strategy to pursue business in that market.  Strategies to enter the market could include seeking a method and partner in the market which could be from amongst the following options:

  1. Direct Exporting
  • Direct Sales
  • Representative Office
  • Retail Establishment

2.   Indirect Exporting

  • Trading House
  • Agents or Independent Representatives

3. Partnership Arrangements

  • Co-marketing Agreements
  • Joint Venture
  • Licensing or Franchising
  • Export Consortium
  • Mergers and/or Acquisitions

Explore Sources of Financial Assistance - STEP will undertake a scan to see if there are any applicable funding programs to offset some of the market development costs.

Develop a List of In-market Contact - Through the services of STEP’s Market Intelligence staff and as part of the overall strategy for this market, STEP will develop a  qualified list of contacts based on the market development objectives of the STEP member.  These will be contacts that could potentially be the appropriate “partner(s)” or “customer(s)” to enter that market.    

Advice on Approaching In-market Contacts - Assist the exporter in developing his pitch when contacting these prospects.  This could include advice on pricing, promotional materials, promotional support items, financing options, currency information, cultural information, local business practices, etc.  The exporter can use this contact list to set up the meetings with ideal prospects in the target market.

Approaching In-market Prospects - From the list of potential “partners”, the exporter can narrow down and develop a number of the most qualified contacts in that market based on the implementation strategy that was devised.  To further refine the “short list”, company background checks can be undertaken at this time by STEP at the member’s requests using various market intelligence resources and/or paid subscriptions.  Members will be responsible for any third party costs to undertake credit checks.

Assistance and Planning - Travel Arrangements - Provide any necessary logistical support for the business trip itself (visa requirements, travel recommendations, hotel information, interpreter contacts, cultural briefings, meeting locations, etc.). 

Exporter Trip to the Market - Exporter’s responsibility is to travel to the desired market, call on these pre-qualified prospects, and start the sales processes that can lead to sales in that market.

Post-Travel De-briefing and Mission Follow up - STEP will be available to meet with members to review the business trip and discuss the results and the strategy to solidify the relationships that were developed during the business trip.  Advice for any follow up actions by the exporter can be discussed.  Further company background checks can be undertaken at this time.

Program Usage: 

  • The service is offered to STEP members in the Premium Membership level to be used to a maximum of two (2) times per membership renewal period (April 1 - March 31).
  • Market Intelligence services used for this program will not count against the Premium Membership offering of an annual 100 hours/year market intelligence utilization caps.

Lead Time:

  • Premium Membership level members should allow 8 weeks advance notice of the actual travel to allow STEP to properly assist them to fully utilize this program.
  • If no Market Intelligence is required, the advance notice period will be 6 weeks prior to the actual travel.

How to Engage the “STEPing” Out Service - Premium Membership

Please contact the Director, Trade Development for the sector that best fits your company interests: 

Mortoza Tarafdar, Director - Agri-Value
Telephone: 306 787 9687

Rob Ziola - Senior Director - Manufacturing
Telephone: 306 933 6557

Jordan Gaw - Director - Technology, Services & Professional Services
Telephone: 306 787 7940

If your target market is Asia, please contact:
Yi Zeng, Senior Director - Asia
Telephone: 306 787 2194

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