May 31, 2023 - Jun 01, 2023

Trade Mission: Food & Drinks Sweden Stockholm, Sweden

Combined , the Nordic countries have a population of 27 million, and an economy of $1.6 billion. Their citizens have strong purchasing power, and their consumer preferences are very similar. A study by E&Y in 2018 found that 24% of the Nordic consumers are planning to eat less meat and more plant-based food, primarily to help the environment. Fast forward to 2020, according to the Swedish Youth Barometer, 30% of the Swedish consumers are eating more plant-based products to reduce their environmental footprint. 

STEP did an exploratory mission to the market in 2022 and found an opportunity for our members in the plant based and organic sectors to sell into this market. The mission in 2023 will be focused on doing visits to either Copenhagen or Oslo for 2 days, then exhibit at the Food & Drinks Sweden show in Stockholm. 

For more information, please contact:
Roy Hawat, Senior Director, Agriculture & Agri-Value

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