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Saskatchewan Trade and Export Partnership (STEP) 2010 Trade Conference

Taking Saskatchewan’s Best to the World! 

2010 Trade Conference Agenda (pdf)

Conference Delegate Registration Form (pdf)

Registration Form for Individual Conference Events (pdf)

Sponsorship Opportunities and Registration Form (pdf)

Sponsorship Backgrounder (pdf)

Date: September 28 - 29, 2010
Location: Radisson Hotel, Saskatoon, Saskatchewan

Mark your calendars for the Saskatchewan Trade and Export Partnership (STEP) Trade Conference to be held in Saskatoon, Saskatchewan on September 28 - 29, 2010.  Following on the success of the 2008 Canada Trade Summit, this biennial conference will be an important networking and professional development opportunity for your staff and your organization.  The Conference will offer a unique opportunity for you to network with national and international delegates, all of whom share your focus on export markets and the need to seek solutions.  An informative program featuring dynamic speakers is currently being developed to ensure that delegates are provided with timely information and the opportunity to discuss the challenges and opportunities that the exporting community faces. Confirmed session topics to date include: 

  • Economic Updates/Exporter’s Panel (The Canada Brand)
  • Social Media and Websites (Leveraging Tools to Increase International Sales)
  • Avoiding Fraud (Verifying Potential Business Partners)
  • Exporting and Transportation Issues/Challenges (Saskatchewan Perspective)
  • Working a Trade Show from Both Sides of the Floor
  • Doing Business in China (New Market Opportunity Overview)

 

KEYNOTE LUNCHEON SPEAKER- KEN SCHMIDT
Marketing Visionary & Former Director of Communications - Harley-Davidson

One of the most in-demand business speakers and brand-building consultants in America, Ken Schmidt is the former director of communication for Harley-Davidson Motor Company where his proficiency in brand-building, corporate positioning, financial communication, and dealer relations played a pivotal role in one of the most celebrated turnarounds in corporate history. Ken Schmidt delivers a fascinating story of how businesses of any size and scope can by focusing on understanding and harnessing the most basic drivers of human behavior - improve their competitiveness in even the most difficult marketing environments.

Keynote takeaways will include:

  • How behaving like your competitors weakens your visibility and tells customers to shop for lowest price.
  • How doing what's expected makes you forgettable and takes you out of the game.
  • How to outsmart competitors by ignoring logic and emphasizing emotion.
  • How to create tattoo-worthy customer loyalty and make customers your brand disciples.
  • Leadership behaviors your employees will model to improve corporate culture and employee loyalty.

The 2010 STEP Trade Conference also includes the STEP Annual General Meeting and the 2010 STEP Exporter of the Year Award.  Please check back for conference agenda updates.



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Regina

P.O. Box 1787
320-1801 Hamilton St.
Regina, Saskatchewan
Canada
S4P 3C6

Phone:   306-787-9210
Fax:   306-787-6666
Toll-Free:   1-877-313-7244
in North America
Saskatchewan Exporter Hotline:
1-888-XPORTSK (9767875)
(toll-free in North America)

Saskatoon

400 - 402 21st Street E.
Saskatoon, Saskatchewan
Canada
S7K 0C3

Phone:   306-933-6551
Fax:   306-933-6556
Toll-Free:   1-877-313-7244
in North America
Saskatchewan Exporter Hotline:
1-888-XPORTSK (9767875)
(toll-free in North America)