Bringing Worlds Together, Over 400 Sk companies in 100 countries around the world.

International Marketing

The international market place is a fast-paced environment where conpetition is keen.  This course will expose the ins and outs of international marketing and leave you ready to tackle even the most distant markets.  Topics include:

  1. Principles of Marketing
  2. Domestic vs. International Marketing
  3. The International Marketing Plan
  4. Marketing Research
  5. Market Access
  6. Cultural Considerations in International Marketing
  7. Political, legal and regulatory Considerations in International Marketing
  8. Marketing the Right Product or Service
  9. Personal Selling Abroad
  10. Mass Selling Abroad
  11. Pricing and Marketing
  12. Enhancing the Marketing Effort
  13. Marketing Services

 



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Benefits of Membership

  • Access global contacts
  • Qualified trade leads
  • Market research


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