2010 STEP Membership Survey ResultsThe 2010 STEP Membership Survey was designed to seek out member satisfaction and reaction to service levels within the organization. As in past years, the survey and the results received are integral to developing products and service levels that meet members’ needs in the most efficient and effective manner. Distributed to all STEP Regular Members, the 2010 Membership Survey was circulated initially by regular mail followed by e-mail reminders as well as telephone contact to encourage member response. As of March 15, 2010 a total of 79 surveys were submitted accounting for a 31% response rate from Regular Members. Survey respondents were also provided with the opportunity to be contacted to further discuss their responses to the survey to which 15 members indicated they would be interested in further discussions. Survey results contained in the report indicate that STEP’s direction and services continue to be a strong fit to the unique needs of exporters in the province. The focus of this survey was to gain member response in a variety of areas while asking members to qualify and rate their experiences as well as their working relationships with the organization. Trends throughout the survey indicate organizational growth, both service delivery and program uptake with respondents continuing to express value in their membership. Following is a summary of the results and recommendations that arose from the survey results:
In 2010, new questions were posed to the membership with a summary of the responses to these new queries as follows:
STEP members were also asked to indicate which STEP services they have utilized over the past year with the results showing little variance from past years including the 2009 service uptake. Customized market intelligence and research was ranked as the top service of choice from STEP members. Trade leads, outgoing trade mission services, guidance and advice on exporting, and educational seminars accounted for the following four services of choice in the top five service utilization. Each year, respondents are asked to identify their top markets in order of importance to their enterprise. The United States remains as the leading target market for Saskatchewan exporters as it has in the past several years. This year however, the top market is shared between the United States and Canada. Moving from second place in 2009 to a tied placement, Canada and the United States both received 18% of the responses. Australia was ranked in second place followed by Russia and Kazakhstan respectively. Another key measurement sought by STEP was export volume with 42% of the respondents noting an increase in their export volume for the past year. In response to a request to identify the top two issues facing their company, respondents noted that financial constraints, business operations and challenges, the world economy and currency fluctuations, and marketing and expanding sales are the top business issues that they faced in 2009. |
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ReginaP.O. Box 1787#320-1801 Hamilton St. Regina, Saskatchewan Canada S4P 3C6 Telephone: 1 306 787-9210 Fax: 1 306 787-6666 Saskatoon#400 - 402 21st Street EastSaskatoon, Saskatchewan Canada S7K 0C3 Telephone: 1 306 933-6551 Fax: 1 306 933-6556 Onlineinquire@sasktrade.sk.caexportnews.sasktrade.sk.ca Saskatchewan Exports Information:1-888-XPORTSK (976 7875) |
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